| and service,
in addition to innovation and effective systems and processes that drive sales
and marketing. This requires an open eye for problems and issues faced by industries
and consumers on the one hand and an insight into the next level of events on
the other. Complementing this with an innovative mindset that thinks beyond the
box and does not just replicate intelligently what are proven successes elsewhere
is what will make the success of the product industry. We, at Elitecore,
believe in product innovation based on future insight. The very example of this
is, we recognized the need of linking user identity with security as today the
user is the weakest link in the Internet security. All the emerging threats, be
it external or internal, are targeting the end-user. Our product Cyberoam is the
only product in the industry, which attaches the individual user identity to security,
taking enterprises a step ahead of conventional solutions that bind security to
immobile IP addresses. Such identity-based security protects enterprises from
user-targeted external threats as well as internal threats, enabling enterprises
to meet compliance needs with instant visibility and proactive controls over security
breaches. Technology is converging, allowing customers to avail
themselves of multiple services on a single platform. Unified communications are
imparting mobility and easy access to information for customers. For example,
with smart phones with Internet connectivity, the corporates have easy access
to information on the move, which imparts great mobility and helps quick decision-making.
While these platforms are great enablers, enhancing quality of life and
business, they also bring with them threats that had never existed before to the
current way of life. As the ultimate user of technology applications,
the security of the user needs prime attention, particularly because threats are
evolving everyday. With mobility becoming a part of our enterprise life, there
are no longer clear boundaries between the inside world and the outside world.
Threats are taking advantage of this blurring of lines. Blended/converged threats,
which attack the users through multiple modes, are increasing. Thus, with the
convergence of technology, there is a need for security products which can provide
comprehensive security to the technology user. India’s strong work
ethic, which has received global recognition, is particularly evident in the IT
sector. The Indian Government needs to play the role of an enabler to ease the
business operations through planning for the future and building a strong infrastructure
firstly to drive the economy through promotion in key dispersed regions as well
as to take the benefits of a rapidly growing economy across the whole country,
leaving no pockets unreached. A strong legal system is another critical need for
an economy to step into a developed state. A shift from status quo to create enabling
platforms such as these requires a strong and dedicated effort from the government.
Playing such a role takes the government into a proactive and participative role
in development. The products manufactured in India have the low-cost
advantage due to the availability of skilled manpower. But to compete at a global
level, we now need to develop value-based products. Such products have to be customer-
centric to meet their needs. Innovation has been identified as the next wave of
growth for the Indian IT industry that will enable India to sustain its edge in
the world markets by developing value-based products. India started
off as most emerging nations do with the replication of successful products. But
the next level is already here and the next wave of products and industries are
already proving their success with high value-based products to which cost advantage
is incidental. Deliverers of true solutions is the mark that the Indian industry
is set to make today. | 
