ASUS has launched 4 All-in-One PC models in India, which include the ET2012IUKS, ET2210INKS and touchscreen models ET2012IGTS and ET2411INTI. The various models launched feature stylish and ergonomic, space-saving designs and are wall-mountable.
These models also feature ASUS SonicMaster Technology for improved audio clarity, louder volume and more detailed audio, Full HD video and DTS stereo sound, USB 3.0 for high- speed data transfers, integrated graphics and HDMI-output for cinematic multimedia experience.
Commenting on the launch, Vinay Shetty, Country Head, Component Business, ASUS (India), said, “The AIO market is growing at 7 per cent per annum and we expect to gain a substantial market share in our focus segments. The Indian market is now getting aware of AIOs, their usability, and starting to adopt them in households as well as in commercial set-ups. We are, therefore, entering the market with a new strategy and will be targeting senior executives, medical practitioners, professionals and students.”
For the go-to-market strategy, Asus will continue to work with its 136 partners across the country. The company will also engage with 27 exclusive and trained retailers. Vinay also said that Asus would be launching one 27-inch touchscreen model later in the year specifically targeting gamers and media professionals.
All ASUS All-in-One PCs come with a 3 years onsite warranty.