Aircel, in collaboration with DDB Mudra Max, has organized an “exhilarating and exciting” Flash mob to promote their newly-launched Pocket Internet Games card.
The flash mob was executed in a rather unique style. Instead of the normal dance and music performance, the crowd got to witness live gaming activities such as Boxing and Football. The event started with two men clad in casual clothes appearing in the centre of the mall and getting into a mock heated argument in “Tamil”, thereby catching the attention of the people at the Mall.
Next minute, the Rocky theme song was played and the two men changed into their boxing attire – Blue and Red shorts. There can never be a match without a referee, so one person jumped into the scene while four bouncers cordoned off the area, to form a boxing ring. The referee finally announced the winner of the match. This was followed by the new TVC track being played and the promoters holding up placards which read ‘For limitless gaming and some real action, grab the Aircel Limitless Pocket Gaming Card”.
This activity was then followed by the “FIFA” game. A football was thrown into the centre with the dribbling sound being played in the background. A man appeared showing off his expertise in the game and slowly we saw lot more people joining him to form two teams. A friendly 1 minute soccer match was played.
Pocket Internet Games by Aircel, will allow Aircel subscribers to download and play unlimited games along with unlimited internet access at affordable prices.