Strengthening the musical & mobile content positioning in the country, mobile marketing service providers and telecom service providers like Mauj Mobile, Reliance Communications and Virgin Mobile have signed exclusive partnerships to provide a first hand experience of their offerings to their customers.

Mauj Mobile has announced a three year and extendable partnership with country's major music labels like INRECO, Hindusthan, Manorama Music, JS Audio, Vani and Audio Tracs to give music and movie enthusiasts across India the taste of 15,000 tracks of music. The consumers can also avail a mixture of interactive content of films in the form of Ringtones, Graphics, Video Clips, CRBTS, Themes, Animations as well as Colour Logos, which will be distributed by Mauj Mobile itself. Mobile consumers will now have access to 40-50 new tracks every month across various genres right from retro music, bringing in the nostalgia value, to classical to devotional songs and would also help the consortium to market their upcoming movies. 

SL Saha, Director, INRECO, Hindusthan labels says, "We have recognised the potential of this upcoming market and wish to reach our audiences through the mobile platform across India and deliver the latest music content. Mauj is known for having developed some highly innovative and exciting content and therefore we are delighted to partner with them and look forward to a successful relationship."

Having successfully won the licence to offer 3G services in India, Reliance Communications announced the signing of an exclusive strategic partnership with Universal Music to offer music-related services and content across RCOM's GSM, CDMA, 3G Mobile and Wireless Broadband platforms. The agreement between Reliance Communications and Universal Music has been signed with a commitment of substantial investments to be made by both the parties to offer 360 degree music experience to customers across all platforms including Voice, WAP, Web, IVR, Blog and through On-Ground Events.  

Universal, on its part will offer its entire catalogue of international and Indian music to RCOM.  

As part of the first consumer effort, Reliance Communications is also launching 'Simply Music' Initiative across the country. This is a holistic music pack offering services like exclusive caller tunes, ring tones, Mobile Radio Web Streaming, Full tracks etc for all Reliance customers across GSM and CDMA networks. The 'Simply Music' comprises of two unique packs - Gold and Platinum. 

In step with its efforts to bolster its youth-centric services portfolio in India, Virgin Mobile has announced Industry-first Offering of “MUSIC UNLIMITED.” This service is a milestone in the Indian Music Industry as this is the first time that users can access a massive music library across all genres for FREE.

Music Unlimited offers the freedom to its customers to enjoy any form of music be it as their Tring Tune (CRBT), ringtone (MP3/Poly/Mono) or download of full songs onto their mobile phone, absolutely free.  

Commenting on this proposition M.A. Madhusudan, Chief Executive Officer, Virgin Mobile India said, "Music is an integral part of the lives of youth and their mobile phones are their newly evolved 24x7 music stations. Catering to this segment's consumption of music, this service, which will be offered to Virgin Mobile customers FREE of COST. Through this service, we at Virgin Mobile aim at changing the way music is consumed and reinvent the ways youth experience music every day. With the launch of Music Unlimited service, Indian youth have an access to best of the music content for FREE." 

This service gives an opportunity to its customers to download free content from a massive music library comprising over 1.5 lakh songs spanning various genres, ranging from latest Bollywood chartbusters, Western Rock, Pop, Bhangra, Indi Pop, Bengali, Tamil, Telugu, Malayalam and much more.