With the rapidly-evolving models of IT, the world's largest technology company, Hewlett- Packard is rapidly ushering in a new era in cloud computing across its portfolio of products.
The cloud is the next stage in the evolution of the Internet. Cloud provides the means through which everything will be delivered as a service - from computing power to business processes to personal interactions - wherever, however and whenever you need it. And, HP, at its annual EMEA showcase event in Hamburg, made its cloud intentions clear by announcing accelerated cloud computing adoption for businesses and Telcos.
Faisal Paul, Head - Marketing & Solution Alliances, HP Enterprise Servers, Storage and Networking (ESSN), HP India, says, "To deliver a cloud-based service, you need a complete ecosystem that is built on the principles of service centricity - from infrastructure that can be agile - scaling up and down based on business needs, to management that can automate provision or change services on the fly when a consumer wants it, to security that provides trust that my data is safe, and finally a delivery mechanism that enables service providers to offer businesses services on an outsourced basis and priced like utilities."
He adds, "Imagine a traditional model of IT. If you wanted to set up a greenfield web-server, you would need to call the server vendor, then the storage vendor and then a networking vendor, and then develop the application, and get the right tools to manage it. All this is so complex and time consuming. In a clouded environment, businesses are looking to accelerate the time to deployment of a new service on the fly. Any cloud service provider would want a more simplified way of delivering, managing and securing the cloud."
New offerings HP is addressing this need with a new set of offerings that enable businesses and service providers to lower barriers and accelerate the time to avail benefit of cloud computing adoption.
HP's new Operations Orchestration software automates the provisioning of services within the existing infrastructure - whether physical, virtual or cloud based. Businesses can seamlessly increase capacity through integration with "pay as you go" Amazon Elastic Compute Cloud (Amazon EC2), allowing rapid response to changing business conditions.
HP Cloud Assure for cost control provides cloud consumers the assurance that they are optimising cloud costs and achieving the predictability necessary to budget appropriately. This solution enables cloud consumers to "rightsize" their various compute footprints, ensuring all service levels are met at the most optimised and predictable cost.
HP Communications as a Service (CaaS) is a cloud program that enables service providers to offer small- and midsize businesses services delivered on an outsourced basis and priced like utilities. HP CaaS helps service providers grow enterprise-related revenue by offering customers a low-cost, low-risk way to adopt cloud services.
HP Operations Orchestration includes over 3800 out-of-box operations, flows, and integration adapters.
In November last year, HP also unveiled the Converged Infrastructure Architecture that allows pooling of all IT resources - the network, storage, server and software into a single environment and will help create an elastic infrastructure. Just in
While we were writing this story, HP today also announced a new design service as part of its cloud consulting services portfolio. As part of the HP Cloud Design Service, HP will offer a customised cloud infrastructure design blueprint, implementation plan, cost estimates, guidelines for deployment, testing, operational management, service life cycle management, governance and support.
The channel opportunity For the channel community, this means only more opportunities, as the cloud will increase the penetration of IT services in the country. The market opportunity will be huge and no single vendor would be able to address it. Channels can themselves look to become cloud computing service providers for SMBs and niche verticals partnering with ISVs who can then deliver specific applications on the cloud.
"We see a clear opportunity for channels here. There is, however, the need to make the right technology investments and strategy around. What will ultimately differentiate one provider from the other is the Brand Trust that the company and its products enjoy," says Paul.
Summary For many years, HP has been paving the way with innovation. These new announcements will definitely put them a step ahead in the race for cloud computing. With the breadth of the portfolio that HP has, it understands the complex dynamics between the providers, consumers, and the job of the IT enterprise.
Paul says, "If you look across this ecosystem, you can see that HP already provides many of the fundamental elements that power both traditional and cloud services. We design and build next-generation datacenters. We set the standards in servers, storage, and high-performance and utility computing. We have breakthrough innovations in virtualisation and automation technologies. We have highly-trained IT professionals in every continent, and train more IT people than any other organisation worldwide. "
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With the rapidly-evolving models of IT, the world's largest technology company, Hewlett- Packard is rapidly ushering in a new era in cloud computing across its portfolio of products. 
