Google India and leading eCommerce companies have come together to bring the concept of Cyber Monday to India - titled ‘Great Online Shopping Festival’ slated for 12th December 2012. The initiative is aimed at encouraging shoppers to adopt online shopping with a focus to reach out to first time online buyers.
The participating companies will also offer special deals for the first time buyers on their websites. The festival will offer them an opportunity to shop for Jewelry, Shoes, Apparel, Travel packages, books, kids wear, gadgets, watches, computer accessories, health & fitness equipment, home decor products, great deals on real estate and many more. Apart from lining up great deals, buyers will also be able to enjoy free shipping across India and learn more about online shopping, various methods of payments and how safe and convenient it is to shop online.
Rajan Anandan, Managing Director & VP sales & Operations Google India said, “We’re very excited to partner with all the leading eCommerce players in the Industry to bring the Great Online Shopping Festival. The online shopping industry is estimated to be already over a 1.5 $ billion and with this initiative we want to reach out and promote online shopping to the first time buyers.”
With over 137 million Internet users in the country, India is witnessing a significant growth in the online activity. The festival will see participation from over 50 partners including leading eCommerce, local & classified, online travel sites and BFSI industry offering their best deals to customers all across India for 24 hours.