HP India has introduced a special programme called "Pay Back Yatra" to educate and engage with their tier three channel partners on HP's latest technology innovations in its new range of LaserJet printers. This programme will help channel partners understand HP's value propositions and aid them in serving their customers queries better by giving them in-depth understanding.

The "Pay Back Yatra" is a unique initiative that lays emphasis on educating the channel partners through one-on-one focussed demonstration session about HP's new LaserJet multifunction printers - HP LaserJet Pro M1136 MFP and M1213 MFP series. To engage with its channel partners, HP has initiated the Spin-O-Wheel contest, which gives each partner a chance to win an assured gift. 

Through this programme, the channel partners will also gain expertise on the newly introduced technologies like Auto-On/Auto-Off technology and the HP Smart Install initiated by HP for the first time.