 Toshiba India, a 100% subsidiary of Toshiba Corporation Japan, has had a slow but a steady foray into the Indian market. Their core competency revolve around three key domains, namely Digital Products; Electronics Devices; and Social Infrastructure. Toshiba rolled out its first laptops in India in the year 1994. So far, Toshiba concentrated more on the B2B vertical for conducting its business. But over the years, with significant changes taking place in the IT and business landscape, Toshiba explored the idea of entering into the retail area. While the company's major thrust was on B2B business, they remained equally focused on the retail segment. However, in the last quarter of CY 2009, it saw a slump in the B2B business, with the number coming down to below 50%. The company started looking at the retail route more aggressively, as this was the need of the hour. Going forward, keeping in mind the growing consumer needs and its wider line of products, B2C segment has grown to become an important segment for Toshiba. The company has come up with a two-tier channel network - working with both retailers and national distributors like Ingram Micro and Redington. "Besides the traditional channel network that we have built up, the company has also made a larger presence in the LFRs and through franchisee owned Brand shops, to cater to the consumer segment," informs, Wu Tengguo, Director - PC division, Toshiba India (P) Ltd. On the other hand, Toshiba has signed a number of enterprise partners for their commercial business focus. The company has at present 50+ exclusive franchisee owned outlets. By the end of the year 2010, Toshiba plans to set up around 500 exclusive and non-exclusive stores. Toshiba today finds its presence in 37 cities across the country, with more than 56 service centres. It is on a constant lookout to expand its business to more number of cities, increase its franchisee owned centres and raise its market share. The appointment of a new Director for the PC division, Wu Tengguo, is also an effort made in this regard. This year, the company is also celebrating its 25th anniversary of having launched the world’s first commercialized laptops in the year 1985. |
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