In an effort to strengthen partnership with resellers, Adobe Systems Incorported has announced the India Channel Partner Program. It is a program available for its channel community in India, comprising more than 100 resellers nationally. One of the key aims of the program is to increase the sales and technical expertise of channel staff on Adobe products by means of extensive training and certification opportunities.

Commenting on the announcement, Sandeep Mehrotra, Country Head – Sales (India), Adobe Systems, said, “We value our relationship with our channel community and continue to invest in their business as they contribute to Adobe’s success in India. This program is specially designed to equip resellers with the skills to better identify, develop and close market opportunities. It is an educational and informative process where we closely work with resellers, allowing significant incremental revenue opportunities for both resellers and Adobe.”

The Adobe India Channel Partner Program seeks to cater to different types of resellers by using different membership criteria for resellers in three industry-based streams – Commercial, Government and Education as well as three membership levels – Platinum, Gold and Silver. The program will enable joint marketing activities and go-to-market initiatives with program members. Program members will have access to quarterly rebate programs and other incentives to boost their business growth.

In response to strong market demand from the Government, Commercial and Education segments, Adobe has restructured its business in India and set up dedicated divisions to meet the increasing demand for its solutions.