The November issue of the International magazine Maxim India has decided to bring the cover page to life by using the TELiBrahma. It enables Augmenting the real world with digital engagements in order to deliver unique and interactive experience for the readers. Maxim India joined hands with TELiBrahma to take the print editorial to the next level by using intARact app.
Piyush Sharma, CEO, Maxim India said, “Maxim being the ultimate celebration of being a guy, and being young at heart blends seamlessly with a strong personal medium such as mobile. And our alliance with TELiBrahma is a natural alliance of two leaders in complementing industries. We definitely are expecting great results for both our brands and above all the end users. We strongly believe that going forward our association will go beyond providing robust and measurable engagement and ultimately together we will be able to deliver our advertisers a total performance oriented return on their investment. I would like to congratulate entire TELiBrahma team for their great foresight and perfect first execution with the augmentation of our November 2012 issue."
When users scan the cover page of the Maxim India from their camera enabled feature phones, smartphones or Tablets using the intARact app, the cover page editorial comes alive into an interactive experience. Through this users will be directed to exclusive videos and slide shows of Lisa Haydon. Users would also be directed to mobile site; social media connect and watch the previous cover page videos of Maxim.