Please tell us about your educational background with your past experience in the industry.
I have done my MBA in Marketing Management and have 17 years of Sales & Marketing experience across different verticals like Pharma, FMCG, advertising agency and Telecom. I have been with Epson for the last five years, taking care of the Consumer Product Group.

It has always been a concern for the vendors to manage support. What is your strategy around it?
The key thing in managing and earning the confidence of your partners is in making them part of the extended business family and treating them on equal terms. This will also provide a platform for more transparent business operations with little chance for misunderstanding and expectations from both sides.

What is Epson's go-to-market approach?
We have a structured approach and mean to reach the market with our products, wherein we clearly define each segment as well as channel for the segments and position our products accordingly. All our sales and marketing programmes are then planned and implemented methodically for segments and their respective channels.

What strategies have you adopted throughout to create the market share?
The basic objective of Epson is to first provide right technological products and solutions, which will help in not only addressing the user’s requirements in the Digital Imaging space but exceeding their expectations as well. If we can provide such experience across customers who use our products, the market share will, by itself, automatically progress and grow. This has been our strategy, which has made Epson the leader across various product verticals.

How do you differentiate your solutions from your competitors?
Epson always pioneers technological innovations by our own R & D and build solutions that will address the customer’s requirements in the Digital Imaging space. By being customer-centric, we ensure that the right products with the right technology and at an affordable price are offered to our customers.

How are you looking at empowering the channel partners?
Making them part of our business strategy and updating them on a periodic basis with all information and communications will enhance their business and profitability. Epson’s special bonding with the partners is characterized by our respect for them and our sensibility in understanding their needs.