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NetApp focussing Tier-II Cities in India for Business Expansion

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Posted on -Tuesday, July 16, 2013    By VARINDIA Correspondent
  NetApp focussing Tier-II Cities in India for Business Expansion 

NetApp has announced plans to strengthen its base and accelerate growth in the Ahmedabad market. The decision is a strategic move to capture market share in the growing Tier-II cities across India. NetApp is focussed on extending its leadership in the information infrastructure market in India with a strong go-to-market plan underlined by robust relationships with key service provider partners and value-added reseller (VAR) partners, enabling them to work together to more effectively address the customer base in Ahmedabad.

It is worth noticing here that with over 422 medium- and large-scale industries worth US$133.2 billion, Ahmedabad is emerging as one of the most promising IT technology and R&D hubs in India.

Krithiwas Neelakantan, Director, Channel & Alliances, India & Saarc, NetApp, said, "We see tremendous opportunities in Ahmedabad. Our go-to-market strategy is channel partner-intensive and given the strengthened and enhanced relationships that we share with our channel partners, pan-India, we are confident that we will be able to meet our business goals and build our channel battalion in Ahmedabad. Partners tell us our partner engagement road shows are heading in the right direction. We have received an overwhelming response and we are not just introducing the channel ecosystem to NetApp but also focussed on equipping the partner ecosystem with the skills they require to integrate efficient data storage solutions into their existing portfolios, and upsell and cross-sell those to their existing customers."

NetApp is empowering partners with the service consulting capabilities in the areas of solution implementation, VDI building, and implementing business critical applications. NetApp also believes in firmly supporting its partners' go-to-market activity by conducting partner-specific demand generation activities in business verticals pertinent to the partners' sphere of excellence. NetApp recently announced a new version of its flagship storage operating system – clustered Data ONTAP. The new software gives organizations and cloud service providers the capability to rapidly and cost-effectively deliver new services and capacity with maximum application uptime.

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