Sounds like a nostalgic intriguing movie name - isn't it? "Destination Small Towns" is, however, a slogan increasingly to be adopted by information technology companies across India. To tell you a story of our own organization, we have two world-class development centres in Noida and Kolkata with approximating 400 people altogether.InterraIT, our company's market majorly is in the US, though we are also working for other regions and for domestic market, too. The slowdown has made some dent, but we are already on higher speed and in higher gear. Translated into IT parlance, we are fighting back with increased gusto to gain in revenue and scale up in consultancy chain.The idea to survive as well as to improve significantly in IT today is not to act like a mason or plumber or carpenter but as an architect. We have to provide the client complete and appropriate consultancy at the market compatible rate. The Indian companies which grew by leaps and bounds during the past decades by supplying bodies are definitely to change their strategy if they want to fly high. At the same time, our economy is going through changes at the global level. Difference of currency values is declining and one needs to be really innovative and compact in marketing one's service or product in the global market. Strangely indeed, salaries of labour in IT are always at an upward curve. The glamour and the hype associated with serving developed countries market are still haunting us like a ghost from the past, a ghost who has lost its relevance but not the spooky creepy haunting feeling we connect with it.All these factors combining forces, the profit of a healthy enterprise is bound to suffer and it is actually suffering to a great extent. The IT industry has to reorganize itself in view of the challenges and opportunities and regroup its strategies and objectives accordingly.Like Bangalore (or Bangaluru) is physically saturated as far as infrastructure is concerned. So, do we all have to think of doing business from two-tier, three-tier cities and even small towns with needful connect in terms of infrastructure, schooling of kids, malls and so on and so forth. The small towns are often richer in potential for trained manpower and peaceful yet fun work environment for young people. IT being a playground of youth, we should get fresh engineering graduates and get them under dynamic leaders ready to train them into experienced warhorses and get them play into the global or virtual battlefield. In the US, people already have started moving to Tennessee and Michigan, Virginia and Ohio. Why cann't we think of moving base to smaller places from Bangalore, Gurgaon and Mumbai.Coming back to our own story, my company InterraIT had its recently renovated facility in Kolkata inaugurated by the IT Minister of West Bengal, Dr. Debesh Das. Dr. Das was enthusiastic about his government's new IT hubs created in Durgapur and Siliguri - both regional towns excellently connected by expressways and developed consciously as habitats of IT people.InterraIT may possibly journey from Noida and Kolkata towards Durgapur or some other new place. With workstations in Noida and Kolkata full, it is an exciting idea to think of a new place for a couple of new projects.I view InterraIT only as an example or a case in point. There are many other organizations particularly in the SME segment fighting hard for survival and scale-up. They will possibly look for new pastures for more success, higher profit and more overall productivity in the near future.Small towns may become the big buzzword in IT in the years to come.