RIS has unveiled a ground breaking new web portal that will enable ICT vendors to gain access to business critical partners and channels data. The new service, called Apollo, allows vendors to run their own searches on channel partners.
RIS has developed a sophisticated, independently researched database which profiles over 6,500 of the top ICT channel partners across Asia-Pacific, who represent an estimated 85-90% of the “indirect” ICT products and services supplied throughout the region. Apollo captures multiple data points within the individual channel partners, allowing vendors an almost infinite number of search options and data variables.
“Whether a vendor is already selling in Asia or wanting to sell here, Apollo can help them identify the most suitable partners to assist them in driving market coverage,” said Gary Kinsley, Managing Director, RIS. “With over 2,400 unique vendors delivering products to market through the ‘channel’ in Asia-Pacific, the various channel partner types, classifications, services and market focuses can make it extremely difficult to identify, recruit, engage, enable and develop the optimal channels model.
“Historically, vendors looking to identify channel partners had to rely on distributors to assist them, or embark on their own expensive and usually inefficient research. This cost and complexity can now be massively simplified thanks to our new service.”
With little or no economic growth anticipated for the USA or Europe in the near future, many companies are turning to Asia, particularly the developing markets of India, China and ASEAN, and a number are already using RIS’s services to identify suitable channel partners.
To ensure the RIS database contains the very latest information the service is free to ICT channel partners themselves, which will allow them to track and improve their own profiles and thereby attracting new, complimentary vendors.