 Olive Telecom has recently joined hands with Airtel for its handset "Olive FrvrOn" V-G2300, India's first hybrid-dual powered mobile phone compatible with any AAA battery. The users will have an advantage of a free Airtel connection with the handset. Olive FrvrOn has the potential of providing the user "Non Stop" telephony at a consumer friendly price of Rs.1,299/-. The new innovation in mobile handset category is aimed at giving unlimited "power" in the hands of the users. As part of the initiative, Olive Telecom and Airtel have started a marketing campaign to penetrate deeper into the rural markets through a Van promotion which goes way beyond "off highway" to reach the heartland of the state. These vans have promoters on board who demonstrate the device and talk about the inherent advantages. The van purchase also gives villagers an added advantage of coming with a free gift, a battery- powered LED lantern, a utility item which is matched with our battery-operated phone. "After its successful debut and huge customer response for Olive Frvron, we have partnered with Airtel, offering a free Airtel connection with the handset at a consumer friendly price. We now have a chance to take it to areas where the quality of electricity is not always very good. In fact, we will take it to markets that the phone was intrinsically designed for," said Arun Khanna, Chairman, Olive Telecommunication. |
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