Techzone has partnered with Times Music. Times Music has a catalog of quality devotional content and this tie up will enable Techzone to service all of this content to operators like Reliance, Tata, Loop, MTS etc. This strategic tie-up is all set to boost VAS revenues, which is already the major source of revenue across operators and service providers.
Naveen Bhandari, Director of Techzone elaborates, said, “We are a young technology & media company, and are always exploring opportunities to innovate in use of technologies to ensure supremacy in the competitive VAS technology space. The market for devotional content is emerging as an important category in VAS today and we are targeting leadership position in this niche which approximately has a market size of Rs 600 crores. We are very excited of the potential that this tie up offers. The sheer range of devotional music available with Times Music and our reach and expertise in the VAS arena is a potent package."
Mandar Thakur, COO, Times Music said, “Times Music has devotional content for every major Indian deity and festival celebrated in the far corners of India. The content has been doing exceptionally well for the past 3 years and we've see a huge growth in its demand.”
About 60 per cent of the mobile content downloaded is in local languages. The popularity of devotional value-added services is second only to the popularity of Bollywood-based content and its demand is rapidly growing especially in Tier-II and Tier-III cities.