We know that the market will not change very fast for us but we want to grow organically by undertaking various marketing and sales activities.

In the first phase, Edimax will launch its branch office in Nehru Place, New Delhi, which will have seven people, including one business development manager and one technical manager. They will also have sales representatives in all the three A-class cities, including Mumbai, Bangalore and Chennai.

The company has already appointed Kolkata-headquartered Jupiter International and Mumbai-headquartered Neoteric Informatique as its national distributors. It is believed that both the distributors have placed very good orders with the principal.

On the other hand, Edimax is also engaged with the ISPs directly, which is yielding good results.

According to Hunter, the quality of their products and support will differentiate Edimax from other brands. Edimax offers three years warranty on most of the products.

Hunter added, “Our distributors will only take care of logistics and finance and the rest part, we will do in terms of marketing, sales and services. In three years, we will have 10–15 per cent in the active networking market.”