Wipro Technologies has launched "FLoW" an Oracle-based Pricing, Supply Chain and Finance Management Solution for the retail sector. The solution will provide retail franchises and wholesalers greater data visibility needed for faster and more accurate trading transactions. The technology is a composite solution to the Oracle Retail Merchandising System (RMS), developed in line with result of customer feedback.

"FLoW" will enable users get a comprehensive view of their wholesale operations in sync with other functionalities of Oracle's Retail Suite. This significantly increases visibility and operational efficiency, as users can now see and manage their Retail, Franchise and Wholesale operations on one integrated dashboard. The flexibility of the solution means that retail franchises and wholesalers have more control overpricing, fulfilment and billing. Additionally, the solution which is fully aligned with Oracle Retail leverages Oracle RMS functionalities such as item creation, transfers and replenishment.

Mike Davies, Vice-President, Wipro Retail - Europe, Latin America and Wipro's Global Oracle Retail Practice, said, "Historically, retail suites have offered broad functionality for the general retail environment, but not much has been done for the benefit of franchises and wholesalers. Customer feedback indicates the need for a comprehensive retail solution that allows them the best of both worlds and allows the user to oversee the entire process from beginning to end. Wipro is uniquely positioned to provide this level of flexibility because of our deep retail knowledge and experience in working with a wide variety of retail businesses, across the globe as well as our strong partnership with Oracle."