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Top Ten Brands in Indian ICT Industry
February 2014 Edition
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VARINDIA’s channel survey  methodology enables you to articulate the contribution of your brand to business results being voted by the partners and customers. It brings together marketing, brand, competitive analysis, Product availability and company performance into a single framework within which a brand’s performance can be assessed. Additionally, it addresses the strength of the brands inside the organization as well as externally,  we provide a more holistic assessment of your brand performance and manage brand value. Information  communications and telecommunications industry are the key input to productivity and growth performance in the business sector. It has made good progress in modernizing  country’s economy and has started to successfully address structural problems including low levels of human capital and poverty.  We believe that a strong brand, regardless of the market in which it operates, drives improved business performance.

As global competition becomes tougher and many competitive advantages, such as technology, become more short-lived, Most Admired Brands are one of the few business assets that can provide long-term competitive advantage. The brand is not only recognized by customers, but there is also an in-depth knowledge and understanding of its distinctive qualities and characteristics like brand dependability.

Survey Methodology

>>   Advertising >>   Company performance
>>   After sales services >>   Dependability of products/services
>>   Being consistent >>   Product availability
>>   Brand awareness >>   Maximum market share
>>   Care for customer >>   Value for money



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