Canon to increase its market share in color printer with launch of imageRUNNER ADVANCE Series
Canon India has introduced the third-generation imageRUNNER ADVANCE series and a robust A3 color multifunction device (MFD) iRC3020 engineered to deliver outstanding business documents, superb usability and workplace productivity at an affordable price.
Canon recognizes the need of advanced printing solutions for seamless business execution. Targeted at the emerging segment of start-up communities and SMEs in India, the new range of multifunction devices delivers outstanding business documents, enhancing workplace productivity. The third-generation Canon imageRUNNER ADVANCE series is designed to enable businesses to boost productivity and security. The newly-launched model under the next-generation printers include theiR-ADV C355i – A4 Color, iR-ADV C3500 series (3 variants), iR- ADV 4500 series (4 variants) – A3 Mono, iR-ADV C5500i Series (4 variant) – A3 Color and iR C3020 - A3 Color.
Speaking about the latest launch, Ozawa, President and CEO, Canon Asia Marketing Group, said, “I am happy to visit during this special year, which marks the 20th anniversary of Canon India. During those 20 years, Canon India has shown remarkable growth. India plays an increasingly vital role in the growth of Canon in Asia. Today’s launch of the third- generation imageRUNNER ADVANCE series will further strengthen the important position of Business Imaging Solutions within Canon India’s total business and be a vital contributor to the overall growth of Canon. With regard to Canon Asia Marketing Group, we have set ourselves the goal of reaching a turnover of US$10 billion by 2020 and we are positive that Canon India will be a fundamental contributor in realising this vision.”
Speaking of the latest addition to the organization’s product portfolio, Kazutada Kobayashi, President & CEO, Canon India, said, “Our legacy of two decades has further strengthened our commitment of providing enhanced propositions in our products and service outreach. Continuing the victory of our endeavours, we are delighted to announce that we have attained a double-digit growth of 14% in H1, 2017, over the same period in the previous year. With the continuous support of our customers, partners and employees, we have had a stupendous H1, 2017 and now, we are eagerly anticipating a successful second half of the year.”
The year 2017 is devoted to commemorate the completion of 20 years of Canon’s brand’s intervention in the country. With this launch, Canon India reinforces its focus on regional penetration empowering the jobbers and enterprise segment in the tier-II and -III cities. Canon is focussed on augmenting the photography and imaging culture in the country and introducing technological advancements across its imaging solutions.
K. Bhaskhar, Vice-President, Business Imaging Solutions, Canon India, said, “Keeping the changing needs of modern workgroups in mind, we are proud to introduce the new- generation series featuring a high level of connectivity and innovative smart features such as ADVANCE Personalised and Intelligent Recovery. These features were designed to create a secure yet user-centric platform for enhanced process and cost-efficiencies at the workplace. As the modern-day habits and preferences call for more mobility and flexibility in the current working environments, businesses are increasingly adopting smart office solutions to drive employee’s productivity. The latest iR-ADV series are designed based on this workplace trend, featuring many innovative functionalities that meet the expectations for greater user experience. As with the other series in Generation 3, we aim to empower our customers with the personalization of individual workflows for maximizing productivity in day-to-day tasks.”
The new range of products exhibits Canon India’s technological prowess in the printing solution space.
Tags: Canon, canon color printer, canon imageRUNNER ADVANCE Series, canon next generation printers, k bhaskhar canon india, canon india, canon india printing solution
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