Flipkart to shut down Its Music Store Flyte
E-commerce website Flipkart in India has reportedly made an announcement that it would shut down its digital music store Flyte, which was launched in February last year. If reports are to be believed, the Flyte MP3 store will no longer be operational after June 17, 2013.
Mekin Maheshwari, Head of Digital Media and Payments, Flipkart, said, "We have realized the music downloads business in India will not reach scale unless several problem areas such as music piracy and easy micro-payments, etc are solved in great depth. We feel that, at present, it makes sense to take a step back from Flyte and revisit the digital music market opportunity at a later stage."
A spokesperson from Flipcart informed that all the MP3 files that somebody has purchased from Flyte on or before June 17, 2013 will continue to be available for download in their digital library till August 18, 2013.
Market watchers added that Flyte has failed to find its position in online music stores. These days numerous smartphone companies allow people who buy their smartphones to download millions of songs for free or at very nominal cost. Though these songs can be played only on specific devices, people like to buy smartphone packed with free offers to download music.
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