Idea slashes Data Tariff for Its 2G Data Users
Idea Cellular has announced a reduction in its existing tariff of 2 Paise/KB. The company has issued new data tariff rates in eight circles across the country, showing a 90% reduction in the existing tariffs. According to the new rates, the Idea 2G postpaid subscribers will be able to access data for just 2 Paise/10 KB with effect from July 1.
Idea’s new data tariff will be applicable starting July 1, 2013 and the offer will be valid for 90 days. Idea users in the eight circles of Tamil Nadu and Chennai, Karnataka, Kolkata, West Bengal, Assam, North East, Bihar, and Orissa will benefit from the revised data tariff on both, prepaid and postpaid 2G plans.
Ambrish Jain, Deputy Managing Director, Idea Cellular, said, “Idea has continuously focussed at growing data penetration in Tier-II and -III markets. These 8 circles comprise of one-third of the total mobile users in India, with a large number of users waiting to board the mobile broadband wagon. Availability of data at such affordable rates will usher in a new wave of mobile data growth in the country.”
The revised tariff is applicable for all 2G data users who use on pay-as-you-go basis, and also on overage on the regular data packs. The new data rate will be automatically implemented for all Idea 2G postpaid subscribers in these markets, effective July 1. Idea prepaid users can avail the new rate with a nominal value recharge priced between Rs.5–10, and will be applicable for a period of 90 days from the date of activation.
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