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After announcing the sales of Bharat-2 smartphone within 45 days of its launch, Micromax Informatics has confirmed selling of 2 million Bharat-2 smartphone by the end of August, leading to a power-packed festive season. Riding on the success of Bharat-2, Micromax is aiming at further strengthening the “first-time-user category” and will be expanding the Bharat Series with three new smartphones – Bharat-2 plus, Bharat-3 and Bharat-4, which will be made available in the offline retail stores within the next fortnight. Keeping the endeavour of leading the change in the consumer behaviour and bringing affordable innovations, the company has come up with the best-in-class VoLTE phones. The Bharat Series is the only Google-certified series of smartphone in the budget category in the Indian handset market.

 

The Series is aimed for acquisition of the first-generation smartphone users in the country till now were looking at their opportunity to migrate from a feature phone. The range is targeted to bring in the next phase of smartphone adoption in the country by handholding consumers to upgrade from feature phones to smartphone.

 

Greater device affordability will drive increased smartphone and VoLTE adoption in the country. At the end of 2016, more than 90% of the telecom subscriptions in India were using 3G and 4G services. There is still a huge gap in terms of VoLTE adoption as there is lack of affordable VoLTE smartphone in the budget category, which will be catered now by the Bharat-range of smartphone.

 

Between the Bharat series of smartphone, Micromax intends to bring better camera, battery and display options for the new smartphone users. The Bharat-3 and Bharat-4 phones come with some of the compelling features in the budget category like Smart Key, 22 Indian language support, OTG support and more. The Bharat 2 Plus will come with 5MP rear camera, 1,600mAh battery, latest Android N and much more.

 

Commenting on the success and expansion of Bharat Series, Rahul Sharma, Co-Founder, Micromax Informatics, said, “There e is a lot of scope for innovation for getting the next set of Indian telecom consumers on the data and VoLTE adoption and Micromax, as always, is looking at expanding the category by bringing the best of the technology to the masses. Some of the Indian carriers have also shown the vision to get the feature to smartphone migration kicked off and we welcome all possible support in this mission of connected India. There are more than 400 million feature phone users who are waiting to move to smartphone that gives the experience without straining their budgets. The exception acceptance of Bharat-2 is a testimony of our vision and also goes to prove that there is a huge appetite for budget VoLTE smartphone amongst the Indian telecom subscribers. Hence, we are further working towards fulfilling the need gap for our consumers and with the expansion of Bharat series we believe that we will truly drive the next phase of smartphone adoption in the country.”

 

He also said, “The less than budget category currently contributes close-to 25% of the market and moving ahead we expect the Bharat series to approximately 25% to the Micromax’ s portfolio.”

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