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Videocon Hi5! has tied up with Flipkart as its exclusive online partner for the sale of its smartphone accessories. In phase 1 of this tie-up, Videocon Hi5! will offer fast-moving accessories, including Smartphone Power Banks and Smartphone chargers on Flipkart, and subsequently add other products, including Smartphone cables, headphones, Bluetooth speakers, etc.

 

Arvind Bali, CEO, Videocon Telecom, said, “We are delighted to partner with Flipkart, India's leading e-commerce marketplace for showcasing and selling our premium range of smartphone accessories. Online is a very important channel, and clearly mobile accessories segment, approximately 50% sales happen online, and Flipkart was our obvious choice. Ours is a vibrant and youthful brand and most of our target segments, i.e. Youth shops online, and hence a very important channel.

 

As per an estimate, approximately 1 million units of Power Banks are sold every month, of which approximately 50% is sold online.

 

Among the products offered in the Power Banks range are 6,000 mAh Li-on Power Banks, 10,000 mAh Li-on Power Banks and 10,000 mAh Li-polymer Power Banks in metal body, available on vibrant colours including Black, Blue, White in Li-on category and Rose Gold, Grey and Black in the Li-polymer category. The smartphone chargers are available in 1Amp and 2Amp variants, and available in vibrant and youthful dual tone colours, including White, Black, Yellow, Orange and Blue.

 

The Power Banks will be available on Flipkart for an attractive price range of Rs.599/- to Rs.999/- (incl. GST), and chargers will be available for Rs.229/- for 1Amp and Rs.299/- for 2Amp (incl. GST).

 

Speaking on this, Rajiv Subramanian, Director, Flipkart, commented, "We are excited to be the exclusive online partner for the launch of Videocon Mobile charging portfolio. Videocon launch would definitely add great value in terms of quality selection for the Indian consumers in the mobile charging space where we are the undisputed market leaders. Power Bank is a focus category for Flipkart in Electronics Accessories where we have more than 70% of the online and nearly 25% of the All India market share.”

 

Tags: Videocon Hi5, Flipkart, Smartphone Accessories, videocon online partner with flipkart, smartphone power banks, smartphone chargers, Smartphone cables, Arvind Bali CEO Videocon Telecom, Rajiv Subramanian Director Flipkart, varindia

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