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Press Release Details
Wipro Partners with ThinkVine to Enable Consumer Goods Organizations to Improve Marketing Performance
Posted on - November 20, 2012, 1:45 pm By Business Wire India

Bangalore, Karnataka, India and East Brunswick, New Jersey, United States
Category- Business, Science & technology, Leisure, People
Wipro Technologies, the Global Information Technology, Consulting and Outsourcing business of Wipro Limited (NYSE: WIT) and ThinkVine, a marketing mix optimization software company, have entered into a strategic partnership to provide consumer goods companies a comprehensive package of solutions and services that will optimize marketing plans and drive brand growth by improving forecasting of marketing spends, tactics and timing across consumer groups, products, channels and geographies, on a global scale.

ThinkVine's marketing mix optimisation solution connects predictive analytics and data with behavioural insights that will enable organizations to better understand and predict where and how their consumers respond to marketing, across multiple marketing touch points, and purchase products.

"Through our strategic partnership with ThinkVine we can now help the consumer goods industry optimize marketing investments to drive growth and profitability. With the integration of ThinkVine's marketing mix optimisation solution into our ever expanding Integrated Trade and Marketing expertise, we help CMOs gain competitive advantage by having more predictability and achieve better results through optimizing their marketing investments," says Srini Pallia, Senior Vice President and Head, Retail, CPG, Transportation & Government, Wipro Technologies.

"As CMOs of consumer goods companies are faced with increasing pressure to make their budgets work harder, they are turning to data and analytics for help. But, historical reports, simple metrics and traditional statistical methods only give them a look in the rear-view mirror," said Mark Battaglia, CEO, ThinkVine. "Marketers need accurate, forward-looking forecasts to quickly address changing market and consumer dynamics and confidently make changes to their marketing mix. Our partnership with Wipro will enable CMOs to stay ahead of the rapidly evolving marketplace and improve their results."

ThinkVine was named a Leader in the Forrester Wave Marketing Mix Modelling, Q3 2011 Report dated September 21, 2011. Its focus on modelling how a segment of consumers actually behaves when exposed to a communication or a promotional or a social activity, was cited as its biggest strength.

Wipro partners with the world's leading consumer goods organizations enabling them to better connect brands to consumers and creating memorable shopping experiences. Wipro's expertise spans across the entire consumer goods and retail value chain, driving consumer and retail insights, integrating trade and marketing, powering innovation and enabling digital collaboration.

About Wipro Technologies

Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of "Business through Technology" - helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner's approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has 135,000 employees and clients across 54 countries. For more information, please visit www.wipro.com .

About ThinkVine

ThinkVine's marketing optimization software enables B2C marketers to maximize their ROI across all of their marketing investments. Our breakthrough ThinkAhead Technology simulates how consumers respond to different marketing plans to provide richer historical insights and better forward-looking guidance than traditional marketing mix, as well as support for an agile, objective ongoing planning process. Recently named a Leader with the highest rated current offering by an independent research firm, ThinkVine's customers include market leaders in consumer packaged goods (CPG), food & beverage, financial services, insurance, travel and hospitality, consumer durables, online retail, technology, and other industries. For more information about ThinkVine, visit ThinkVine.com.

Forward-looking and Cautionary Statements

Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, revenue and profits, our ability to generate and manage growth, intense competition in IT services, our ability to maintain our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which we make strategic investments, withdrawal of fiscal governmental incentives, political instability, war, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property, and general economic conditions affecting our business and industry. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission. These filings are available at www.sec.gov. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in the company's filings with the Securities and Exchange Commission and our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.
Media contact details
Dirk Lewis (India), Wipro Technologies, +91 7760983976
dirk.lewis@wipro.com
Eric Belove ^(US^), Wipro Technologies, +1 732 216 6242
eric.belove@wipro.com
 
 

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