We are one of the most preferred brand amongst youth, especially our BlackBerry messenger that allows everyone to stay in touch anytime, anywhere. This is complemented by the rise in affordability of Indian consumers. So, I don’t currently see that we are just a premium brand.
HP's distribution strategy has been designed to improve efficiency, increase channel profitability, enhance the consumer's brand experience, and ultimately, to explore the vast potential that the untapped markets in India offer.HP's notion behind its distribution policy is "If the channel makes profit, the brand will always have potency in the market...
Education in India has seen a sea change in the last decade. These changes were scarcely perceived a generation ago. An interactive education module does not tax the teacher which, in turn, transforms learning into a voyage of discovery and fun for students. Technology is enabling teachers to expand beyond linear...
Anyone giving you a list of top technologies and trends for the next 12 months, cloud computing has to be in the list. In an evolutionary process, organizations are moving to the cloud. While the cloud is being talked about in plenty, in reality its adoption among SMBs will be a gradual process. This is a blessing in disguise because the SMBs...
Experience Zones are retail formats which are a great way of familiarizing the end- consumer with the products. It helps develop a connect between the organization and the consumer. At Experience Zones, vendors are able to understand better the needs of customers and educate them about the options available to help them arrive at an informed decision.
Recently, a report came out that radiation transmitted by cellphones is potentially carcinogenic, based on an increased risk for a malignant type of brain cancer associated with wireless phone use. Just as people aren't going to stay indoors because they are afraid of sun damage, they won't stop using cellphones due to the fear of radiation. At the same time, people tend to ignore another scientific fact that using a Bluetooth (wireless) headset actually reduces exposure to phone radiation...
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