India is one of the largest and fastest-growing digital markets globally. With digital capabilities improving and connectivity becoming all-pervading, technology is poised to radically change nearly every sector of India’s economy, owing to which the country is fast emerging as a rapidly growing economy in the world.

Digital transformation is disrupting businesses in every industry by breaking down barriers between people, businesses, and things. Technology is moving faster than ever while also changing the society, and it shows no signs of slowing down. Partners and VARs are the key enablers for taking the growth story of the corporates, by reaching the customers across the country.

India thus presents a unique and an appealing growth story, quickly attracting the attention of the likes of Apple, Alibaba, AWS and Google.

India’s IT industry is increasingly focusing on digital opportunities and is expected to grow over 30 per cent annually. 5G connectivity is set to accelerate the deployment of next generation ubiquitous ultra-high broadband infrastructure.

The cloud computing market of India is poised for a huge growth as the technology is increasingly being embraced across businesses as well as consumers. As per a report by NASSCOM, growing adoption of Big Data, analytics, artificial intelligence and Internet of Things is expected to further push the cloud market in India, which will result in it growing 3-fold to USD 7.1 billion by 2022.

India’s cyber security market for products and services will grow up to $35 billion in 10 years from the present $4.5 billion. This growth is expected to be driven by the rising number of government initiatives towards digitizing government sector entities and processes, in the areas of healthcare, BFSI, education and other vital sectors of the country.

The January-March quarter of 2019 saw the PC shipment in India falling by 8.3 per cent to 2.15 million units, registering a year-on-year decline for the third consecutive quarter. The market remained fragile due to weak consumer demand, high inventory from previous quarters, and supply issues for Intel chips. However, the PC market in the June 2019 quarter saw shipment of desktop, notebook and workstations grow 49.2 per cent year-on-year to 3.4 million units.

Like every year, VARINDIA has brought out the annual report for the C-suite leaders to better understand the interplay between digital and marketing performance of different vendors. We have created this Channel Leadership Survey (CLS) Business Performance, based on our survey (online/Offline) involving vendors and partners of 500 leading organisations across verticals.

The VARINDIA Channel Leadership Survey Report 2019 is: