VARINDIA Channel Leadership Survey 2024


Emerging Technologies and Contemporary Product Evolution by Vendors

 

Digital transformation, when aligned with people, processes, and operations, enables businesses to adapt, meet evolving customer needs, and drive growth and innovation. As technology continues to evolve, it will play an increasingly important role in shaping the future of last-mile delivery in India. Partners are continued to play a critical role in ensuring that this technology reaches the "last mile"—the end users or consumers.

Indeed, technology has the power to streamline processes, automate routine tasks, and enhance efficiency, enabling organizations to accomplish more with fewer resources. The Annual Channel Leadership Survey (CLS 2026) represents an integrated and landmark report for the technology industry, featured in the 26th Anniversary Special Issue this September.

Now in its 18th year, the survey continues its legacy of delivering in-depth insights into key trends, emerging technologies, and the evolution of products—spanning hardware, software, and services—shaped by leading technology vendors.

The Annual Channel Leadership Survey (CLS 2026) continues to be a testament to how the technology landscape is shifting fast, with AI, cloud, and integrated cybersecurity driving a move from traditional IT sales to recurring, high-value service models favored by VARs and partners. The CLS 2026 survey outlines, VARs and system integrators now prioritize vendors that deliver predictable recurring revenue models and robust training in high-value services such as managed security and data engineering. They seek partners who combine technological excellence with ease of engagement and strong professional services enablement

The landmark issue, spotlighting 200 leading Channel Partners whose visionary strategies and flawless execution are redefining the technology channel ecosystem. The edition also identifies true industry leaders based on sales performance, service excellence, product availability, channel initiatives, and partner incentives. Insights from the survey uncover pressing challenges within the channel ecosystem, offering vendors a roadmap to strengthen partnerships and drive sustainable growth. The survey uncovers, “Channel partners hesitate to share customer data due to trust issues and fear of losing business.

Vendors must address this by enforcing transparent channel policies and deploying secure, leakproof systems to protect partner information—building trust and enabling stronger collaboration for growth.”

The Channel Leadership Survey (CLS 2026) highlights who are the OEMs leading in this space while offering the industry vital insights on optimizing channel partnerships.

 


The VARINDIA Channel Leadership Survey Report 2025 is:

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