Gionee to double revenue in 2017
Gionee, a leading smartphone brand is planning to double its revenue in 2017 to reach Rs 8,000 crore.
In 2016, Gionee claims to have sold one 1.25 million devices to reach a turnover close to Rs 3,200 crore. The company also claims to have grabbed 5 per cent market share in India.
Spending heavily across consumer touch points the young brand has been associated with major sports including cricket, football, kabaddi and badminton. As a part of intense brand building initiatives, the company has co-sponsored the Premier Badminton League as a mobile partner and ODI trophy. The brand will also continue to sponsor all cricket matches till March 2017.
Gionee has also participated in the second edition of the premier badminton league. The six teams Chennai smashers, Hyderabad hunters, Bengaluru blasters, Delhi Acers, Awadhe Warriors and Mumbai Rockets will be battling for Rs 6 crore prize money.
Talking about the mega association Deepika Singh, director, Corporate Communications, Gionee India said, “We have always believed in associating with Indian sports and that shows our commitment towards delivering joy and smiles among our customers. This fruitful association has given us the reason to rejoice for years now and may the best team win.”
In 2016 the market spends of Gionee rose to Rs 600 crore which went towards offline investments in retail, digital and on-ground activation which included association with online campaigns as well. Going forward Gionee will be looking forward for more fruitful associations in 2017 and achieving even greater heights.