Top 10 Tech Distributors in India -Changing the distribution landscape

Technology-led disruption has been at the center of every change taking place in the industry and digital disruption is here to revolutionize these industries. At the same time, digital disruption comes with its own set of benefits. It is also true that digital disruption is threatening the survival of many businesses and industries, for instance offline shifting to online and vice versa. We have seen how the Indian education sector has to restructure the learning processes, making it more accessible, affordable and enjoyable to learners. However, post pandemic it is facing its own challenges. 

 
Technology distributors have been instrumental in shaping India’s technology distribution business through its various stages of evolution over the years. Today, distributors are adding value to their existing business functions, which is why we call them the real VARs (Value Added Resellers). They customize the solutions with the help of technology vendors/start-ups through their partner network to help corporates address their business challenges and deliver outcomes that lead to enhancement of productivity and better experience for their individual customers.

There are various business models that are introduced by present and new age distribution houses and the Value Added Distributors (VAD). One is B2B marketplace models like Udaan, Amazon B2B, Flipkart Wholesale, and others that started a few years back. In this model, retailers get to pick and choose from different brands on a single platform.

 
Many distribution houses even provide end-to-end supply chain solutions for all categories of Information Technology, Telecom, Lifestyle, Healthcare, and Solar products. At the same time, several large and midsized brands have started consolidating their distributors in bigger cities, under a single tech-first distributor. This happened once brands started realizing the issues of dealing with traditional distributors.

 
The top technology distributors including Ingram Micro, Redington, Savex, Techdata (A TD Synnex Company), Rashi Peripherals, Supertron, Compuage, Inflow Technologies (acquired by Savex), Iris Global and iValue are able to penetrate approx. 70% of the market, out of the total market size of Rs 1.50 lakh crore as far as India business is concerned. The rest 30% + market is catered by the distributors including Beetel, Fortune Marketing, Sonata Software, RAH Infotech, Satcom, B D Software, Technobind, Netpoleon Solutions and others VADs. They have helped in the growth of technology in the country.

All the Distributors and VADs have been significantly contributing in expanding the distribution channel in India. They have become an extended part of every company’s go-to-market strategy for delivering an excellent customer experience. They bridge the gap between the OEMs and the end-users or customers.

 
Distributors are transforming the business landscape with the best-of-breed technology solutions. They suggest to the customers how disruptive technologies can enhance their customer's top and bottom line. At the same time, distributors can be viewed as an extension of a supplier’s sales force in markets where it is not economically viable to establish a permanent facility or direct staff.

INGRAM MICRO INDIA 

Head of the Organization    :    NAVNEET SINGH BINDRA
Designation                          :    Senior VP and Chief Country Executive
Annual Turnover (2021-22)    :    Rs. 31,959 Cr.
                              (2020-21)    :    Rs. 26,877 Cr. 

USP : Ingram Micro helps businesses fully realize the promise of technology helping them maximize the value of the technology that they make, sell or use. With its vast global infrastructure and focus on cloud, advanced and specialty technology solutions, in addition to mobility and commercial/consumer technologies, Ingram Micro enables business partners to operate more efficiently and successfully in the markets they serve.  Additionally, Ingram Micro provides IT Asset Disposal (“ITAD”) and Reverse Logistics and Repairs services to advance environmental sustainability through responsibly collecting and beneficially repurposing e-waste through remanufacturing, recycling, refurbishing and reselling technology devices. 

REDINGTON   

Head of the Organization    :    RAMESH NATARAJAN
Designation     :    CEO   
Annual Turnover (2021-22)    :    Rs. 27,506.47 Cr. 
                                          (2020-21)    :    Rs. 22,791.74 Cr.
      
USP : Redington is a leading IT technology solutions provider across Information Technology, Mobility, Telecom, Cloud, Lifestyle and Solar verticals. It has a footprint across 38 markets including 60 subsidiary offices. With over 290+ brands associations and 39,500+ channel partners, it is transforming the distribution and supply chain ecosystem through synergy between innovation and technology adoption. Recently Redington has started an organization REDSERV: Redserv is a one-stop business process outsourcing partner. Redington has grown from strength to strength as a leading end-to-end supply chain solutions provider. Secondly, ProConnect - the Logistics Services provider from Redington, operates PAN India with a growing network of over 165 warehouses of 6 Mn Sq.ft. 

SAVEX TECHNOLOGIES 

Head of the Organization    :    ANIL JAGASIA
Designation       :    Chairman
Annual Turnover (2021-22)    :    Rs 22,000 Cr. 
                              (2019-20)    :    Rs 20,125 Cr.

USP : Savex focuses on solution selling and security services with strong Logistics capability with 107 sales offices and 42 stocking locations across the country and catering to over 12,000 customers every month in over 750+ cities in India. Savex has a deep expertise and knowledge in cutting edge technology and rigorous process control, as well as a strong MSP partner network. With its India centric business approach, Savex provides vendor partners with unmatched channel access, which includes thousands of Value Added Resellers, System integrators, IT resellers and Online trading partners.

Tech Data India  

Head of the Organization    :    Sundaresan K 
Designation     :    VP NextGen Technologies APJ 
        and CGM India 
Annual Turnover (2021-22)    :    $ 60 Billion (Global Turnover)
                                          (2020-21)    :    $ 60 Bn 

USP : Tech Data is one of the world’s largest technology distributors. It helps companies such as HP, Apple, Cisco, Microsoft and hundreds of others bring their products to market. It also offers a wide range of technical and business support services. Being a global distributor and solutions aggregator Tech Data is helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. The company's edge-to-cloud portfolio is anchored in some of the highest-growth technology segments including cloud, cybersecurity, big data/analytics, IoT, mobility and everything as a service. TD SYNNEX is committed to serving customers and communities. Techdata helps channel partners in every stage of development, from planning and procuring, integrating and testing, installing and implementing through to educating and optimizing.

RASHI PERIPHERALS 

Head of the Organization    :    Kapal Pansari
Designation     :    Director  
Annua Turnover (2021-22)    :    Rs. 8000 Cr.    
                                         (2020-21)    :    Rs. 5200 cr. Approx.
    
USP : Rashi Peripherals Ltd. is growing at a consistent 25% CAGR for the last 20 years. Its robust business model spread across eight business verticals: Component, Lifestyle, Networking, Personal Computing, Power, Storage/Memory, Mobility, Embedded, Cloud Computing, and market verticals: Channel, Retail, Online & Enterprise; it is proudly serving to over 30 renowned global brands. The Company offers products and solutions from 30+ brands to 9000+ B2B customers in 750+ towns/cities through its robust network of 50 branches and 50 service centers spread across India. With its fundamentally strong and robust business model and 360-degree marketing approach, RP tech India is poised to become a ‘One Stop Shop’ for all technology needs of Indian consumers. The growth of the company is very much consistent YoY and poised to become a 'One Stop Shop' for all technology needs of Indian consumers.

SUPERTRON ELECTRONICS

Head of the Organization     :    V K BHANDARI
Designation     :    CMD
Annual Turnover (2021-22)    :    Rs. 5600 Cr.
                              (2020-21)    :    Rs. 4559 Cr.
                                  
USP: With a pan India presence, Supertron Electronics caters to over 11,000 channel partners spread across the country. It has 35 main offices and 18 satellite offices ,and over 9000 retail outlets .  The success of its strategic tie ups with more than 27 MNC players has bolstered the growth of Supertron and helped the company to strengthen its position among the leading distribution houses in India. Supertron served 66 customer -interfacing locations ( about 60% in Southern and Western India and about 80% of this network in Urban and Suburban India),the remaining 20% were in the rest of the country. Revenues of Supertron grew at the rate of 26%  in 2020-21, compared to an industry increase of 13%.

COMPUAGE INFOCOM 

Head of the Organization    :    ATUL MEHTA
Designation     :    Director
Annual Turnover  (2021-22)    :    Rs. 4,223 Cr. Approx..
                               (2020-21)    :    Rs. 3,729 Cr
    
USP : Compuage Infocom perfectly bridges the gap among the vendors and fine tune their proposition for the channel thus delivering them a huge time-to-market advantage. It empowers channel partners with scalable and flexible solutions to help them expand their business operations. Designed specifically to meet the end-to-end business needs of its partners. With a diverse portfolio of IT solutions and customized services across a wide spectrum of technology verticals, Compuage creates enterprise advancement opportunities for its channel partners through aggressive market development and continuous innovation. It has a strong presence of offices and service centres pan India, and serves its growing network of 12000+ online/offline partners and system integrators- facilitating convenient business operations.

INFLOW TECHNOLOGIES   

Head of the Organization    :    BYJU PILLAI 
Designation     :    Group Managing Director 
Annual Turnover (2021-22)    :    Rs. 2585.18 Cr.
                              (2020-21)    :    Rs. 2425.09 Cr 
    
USP : Inflow Technologies have perfected the Execution & Enablement Cycle – an expanded value forward approach spanning the sales cycle from preparation to implementation. Inflow helps partners in Marketing Communication and discovers new opportunities by Joint Calls / Lead Generation. It also offers products, selling tools, pre-sales support, and integration, commercial and financial services. Our professional services team helps our partners to position their business effectively, build a presence, generate product awareness and drive sales revenue. It also supports  training – to develop Channels by providing training & certification, Pre-Sales - Provide channels the value add of POC, BOM creation and Tech Support and the Post sales - Implementation, Deployment, Annuity Contracts, RMA, L2 support & Training.

IRIS GLOBAL SERVICES   

Head of the Organization    :    SANJIV KRISHEN 
Designation    :    Chairman  
Annual Turnover  (2021-22)    :    Rs 2500 Cr. 
( Turn over includes Iris Global and Iris Computers )
                                            (2020-21)    :    Rs 2100 Cr. 
     
USP : Iris Global Services is one of India’s trusted IT distributor and Iris Computers, the original parent company of the group. Iris helps businesses fully realize the promise of technology helping them maximize the value of the technology that they make, sell, or use. With its vast national infrastructure and focus on IT Hardware Distribution Technology Solutions. Iris enables business partners to operate more efficiently and successfully in the markets they serve. Iris always has unwavering commitment to customer satisfaction, unbridled passion to excel, seamless teamwork & strong business ethics. With its vast national infrastructure and focus on IT Hardware Distribution Technology Solutions, Iris enables business partners to operate more efficiently and successfully in the markets they serve.

iValue Infosolutions 

Head of the Organization    :    SUNIL PILLAI
Designation    :    Managing Director 
Website     :    www.ivalue.co.in 
Annual Turnover (2021-22)    :    Rs 1400 Cr.
                                          (2020-21)    :    Rs 960 Cr.
    
USP : iValue InfoSolutions is a Premium Technology enabler with consultative approach for Enterprise Digital Transformation around Application Life Cycle Management, to address emerging business needs, in hybrid multi-cloud model, covering Capex and Opex needs. The team at iValue have helped 6000+ Customers across size and vertical in Governance, Risk and Compliance front, through solutions and services in DNA protection and management area, in partnership with 75+ OEM’s and 800+ System integrators. It ensures PASS – Performance, Availability Scalability & Security of Application thru Compute, Network, Storage & Security offerings with deep domain expertise including Service Delivery capabilities. It has the experience of having transformed Fortune 100 Customers across key industry verticals, over the last 2 decades.