Infibeam to Sell E-commerce Arm to Rediff for ₹800 Crore

 

 

Infibeam Avenues Limited, a leading digital payments and AI-driven technology company, has announced a ₹800.39 crore slump sale of its Ecommerce Platform Technology Infrastructure business to Rediff.com India Limited. The strategic deal includes ₹400 crore in cash and ₹400.39 crore in newly issued Rediff equity shares, giving Infibeam an 82% ownership stake in Rediff post-transaction.

The Business Transfer Agreement (BTA), approved by Infibeam’s board, involves transferring the Platform Business Undertaking on a going-concern basis, pending shareholder and regulatory approvals. The business generated ₹180.16 crore in revenue, accounting for 4.83% of Infibeam’s total turnover, and had a net worth of ₹621.15 crore, representing 18.58% of the company’s total net worth.

The move will allow Infibeam to focus on high-growth verticals such as digital payments through its flagship CCAvenue payment gateway and AI innovation via Phronetic.AI. Meanwhile, Rediff.com, a well-known Indian internet company, will leverage the acquisition to strengthen its enterprise SaaS and ecommerce solutions, integrating the platform into its upcoming RediffOne business productivity suite.

Vishal Mehta, Chairman and Managing Director of Infibeam Avenues, said, “This strategic move creates a powerful growth runway for both Infibeam and Rediff. At Infibeam, we are accelerating our leadership in India’s payments and AI infrastructure, while Rediff is poised to dominate digital enterprise platforms and consumer commerce technology.”

Rediff.com currently offers an Enterprise Email & Collaboration Suite, payment solutions, and news and content services. The company is exploring capital-raising options, including a potential IPO, to fund rapid expansion in enterprise SaaS and digital commerce markets.

The transaction is expected to close within 60 days, subject to statutory clearances. The shareholding structure of Infibeam will remain unchanged after the deal, ensuring continuity while enabling aggressive growth in fintech, AI, and digital commerce ecosystems. With this landmark deal, Infibeam and Rediff aim to redefine India’s enterprise technology landscape, positioning themselves at the forefront of ecommerce innovation and AI-powered business solutions.