OpenAI has added the improved image generator in ChatGPT to their API to make it easy for developers to integrate the tool directly into their platforms. The new image generator went viral recently due to its ability to create realistic Ghibli-style photos. OpenAI allowed ChatGPT users to generate and edit images directly on the chat interface in April, a few months after adding image generation into ChatGPT through the GPT-4o model.
“The model’s versatility allows it to create images across diverse styles, faithfully follow custom guidelines, leverage world knowledge, and accurately render text — unlocking countless practical applications across multiple domains,” OpenAI said in a blog post.
According to OpenAI, leading enterprises and startups across industries including creative tools, e-commerce, education, enterprise software, gaming, are already using image generation in their products and experiences. The ChatGPT maker claims that companies, including Adobe, Airtable, Wix, Instacart, GoDaddy, Canva, and Figma, are already using or experimenting with gpt-image-1. Figma’s Figma Design platform, for example, now lets users generate and edit images via gpt-image-1, while Instacart is testing the model for images for recipes and shopping lists.
OpenAI also says that all images created with gpt-image-1 are watermarked with C2PA metadata so they can be identified as AI-generated by supported platforms and apps.
Pricing for the API separates tokens for text and images. Text input tokens, or the prompt text, will cost $5 per 1 million tokens. Image input tokens will be $10 per million tokens, while image output tokens, or the generated image, will be a whopping $40 per million tokens.
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