Accenture has announced that it has been chosen by BMW to manage the rollout of a web platform as well as global digital marketing campaigns and work of BMW with the major markets by 2014.
As per the first agreement, Accenture will be managing all aspects of the rollout, including the agencies involved, scoping digital requirements, training local content managers and agencies on the new platform and coordinating testing and post go-live support. The rollout of the new web platform allows for enhanced digital customer interaction using customer relationship management (CRM) technologies and web analytics.
Under a second agreement, Accenture will manage content localization for each market, including deployment to social media channels as well as deployment to mobile versions of the site. The agreement also covers CRM campaign support. Finally, Accenture will provide related training to BMW’s local market teams.
Luca Mentuccia, Accenture’s Automotive Global Managing Director said, “Accenture’s global presence, automotive experience and efficient delivery models were the key to designing an approach which supports BMW’s deployment of this market-leading website and the roll-out of future digital marketing campaigns.”
As reported by Accenture, it was chosen by BMW keeping in mind its digital marketing strategy and technology experience in all countries where BMW operates. This alliance with Accenture as expected by BMW will help it deliver the right experiences to the right consumers at the right time.
