Acer, the ever-growing PC giant, has put a vertical strategy in place to increase its footprint in the Commercial PC market in India. The company has rolled out a novel channel partner program with the objective of strengthening its commercial partner network and enhancing its footprint.
As part of the strategy, Acer has announced a program called the “Acer Select Program” for its “Select” partner channel which equips them to more fully address the requirements of this segment and helps them share in the company’s revenue from this business.
“Acer plans to leverage the Select partner program being rolled out to significantly enhance its channel partner network targeted at the Commercial and SMB segments. We believe that there exists a massive opportunity for growth here for Acer and its partner network. We have many inherent strengths, which we now plan to utilize to break into Commercial accounts for ensuring accelerated growth and ensure a strong presence in the commercial space to build on our unprecedented success in the consumer market,” said Mr S. Rajendran, CMO, Acer India.
Acer, through its various schemes, aims to infuse its commercial channel network with high levels of energy and motivation, critical for driving sales and powering the success of the brand. Within three months of the rollout of this program, Acer has already signed up over 50 partners across five cities and plans to expand the network of Select partners to over 100 by the end of this financial year.
Backed by a robust channel network, globally-proven technological masterpieces, value proposition and offer of fresh technology first in the market almost always, Acer in India is poised for further growth.
