Acer launches “Nettop” Desktop PC

By VARINDIA - 2010-02-17

Acer launches “Nettop” Desktop PC

Share some info on the newly launched Nettop PC
The Acer EL1600 is powered by Intel Atom processor 230 CPU, 1.6 GHz, a low-power single-core processor specially designed for emerging Nettop category. The EL1600 comes in a black glossy exterior packaged into a small form factor (first in the Indian market) of 8.5 litres. The SATA serial hard disk of up to 160 gigabytes gives the user ample storage options besides 1024 MB RAM memory installed which adds to the system performance. It also features Intel graphics media accelerator 950, which promises optimum level of graphics capabilities, high-definition audio and up to 8 USB ports. The extra-small form factor (xSFF) PC is a tiny-but-robust entertainment centre. It is one-third the size of a normal PC but a powerful performer with room for upgrades.

The Nettop can be used for normal computing applications that ranges from document processing (Text, Spreadsheets, Presentations) and management to audio/video playbacks.

Do you think it will appeal to larger audience?
India needs to go a long way on the PC penetration rate, which figures among the lowest in the world. Sales of desktop PCs have slowed down over the past few years. The Nettops herald the arrival of a much-needed computing solution that appeals to the larger audience. We believe it will provide a great platform for increasing PC penetration, especially in the rural areas. In bigger cities and towns, the Nettop can be used as a second computer.

How do you plan to promote the product in the market?
The product is available with all Acer registered channel partners. Acer will employ its widespread network of 2,500 channel partners, 250-plus Acer retail outlets and its large format retail relationships to reach out to customers seeking affordable and state-of-the-art computing technology. We have a host pf partner schemes that will be rolled out shortly. Acer is also aggressively promoting this with ABL activities like colour print ads in the key mainline. Our investment on this category would be very aggressive.

How many units do you plan to sell?
We believe that the Nettop category would contribute to an incremental growth of around 30 per cent to our consumer desktop numbers this year.

What are the verticals you are targeting for this range?
Some of the key verticals for the Nettop would be SOHO, SME, Education, Government, etc.

How will you provide the service support?
Expanding on our “Closer to Customer” motto, we have Acer Service Partners across the country that specialize in providing service and support to Acer products. As of now, we have 187 locations where we provide onsite support on our consumer desktops and another 250+ locations where we have carry-in service facilities which virtually means that Acer can provide customer support in almost every nook and corner of India.

Other consumer initiatives by Acer were the introduction of remote diagnosis of a customer’s faulty machine from service centre. This service has helped reduce call-to-response time. We also added a Reliance toll-free number to the existing BSNL toll-free number for service calls.

What kind of growth you want to observe in the next financial year?
If the economy continues to be sluggish overall, then we would project that the growth would be flat compared to 2008. However, if, as seen of late, there is a recovery, then we should grow above the market growth.

How has been the response for Acer Aspire One netbook? Are you looking at repeating the same success story with Nettop as well?
The response to the Aspire One netbook has been extremely positive and encouraging. We are the No. 1 netbook company in India today with a market share of over 40 per cent matching what we have achieved globally (40-per cent share of the global Netbook market in 2008). We believe our latest additions on the Netbook front will only strengthen our position in the market further.

Acer is today the top three worldwide PC brand and the second-biggest notebook brand. We are confident that the constant efforts in bringing fresh technology first to the market will help us breach through to the top of the pack.


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