ad2c has been floated by D2C of Japan and Singapore-headquartered Affle Group of companies to serve as an independent full service mobile advertising and marketing agency. ad2c has coincided its debut with the acquisition of MobiMasta to combine their synergies with a formidable team of mobile marketers.
Anuj Khanna Sohum, Founder & Chairman, ad2c said, "India has a bright future as a mobile marketing destination with the insatiable consumer appetite for mobile content, games, news, music, video, applications, rich media and so on. Backed by credible partners that have dominated the mobile advertising business with over 10,000 campaigns delivered in Japan and Asia, ad2c's entry in India will fulfill the need of an experienced and a competent partner to fuel innovations in mobile advertising and communications industry and this we believe would enable the disproportionate growth for mobile advertising in India."
Takayuki Hoshuyama, CEO, D2 COMMUNICATIONS, said, "We are very excited about ad2c's launch in India. We will bring to this venture the deep understanding of the mobile platform and the existing formats that can be adapted to the Indian marketplace. In our view there is an interesting similarity between India and Japan; both markets have seen the advent of typical smartphones in the last couple of years. Our success in driving mobile innovations in Japan was not limited by non-availability of smart phones. We will drive ad2c's success in the Indian market as our success in Japan."
Madan Sanglikar, CEO, ad2c, said, "We are delighted to have hit the ground running. Our team at ad2c is already working with some of the most exciting brands in the market from FMCG to sports to mobile handset space. We look forward to creating exciting and engaging innovations for Indian companies going forward. Mobile's popularity among the brands will be driven by the platform's ability to offer location based consumer offers, interactivity. It will drive immediate call to action and provide rich media content apart from giving high return on investments to clients. Those days of only 50 per cent of advertising working for brands are over. Mobile marketing will bring in greater accountability.
