Add A Style Statement with Designer Products!

Designer products have entered the Indian market with a bang. Consumers today are looking out for products that will add style to their homes and at the same time fulfil all their technological requirements. A number of people are adopting new stylish products equipped with the latest technologies.

People are now looking out for convenience as well as a rich lifestyle. With the onset of the Internet era, the definition of basic necessities of people’s lives themselves has changed. Consumers’ standard of living, purchasing power, etc. have also evolved with time.

One of the major reasons for this is the popularity of the digital home concept that includes concepts like making the home completely wireless. People moving into larger homes, changing lifestyles and comfort with technology are the key factors driving the market of designer products. 

Designer products concept so far has been common in low technology products, but of late during the last five years technology products such as mobile phones, laptops etc. have influenced designer products.

Designer products like Streaming Music Systems, Universal Remotes, Mood sensitive lighting, etc. have become common features in many of the homes of urban India. Such products not only add comfort and convenience but also add a style quotient to your homes.

Subrotah Biswas, Country Manager, India & SAARC, Logitech, says, “Our target audience includes anyone and everyone who wants to add style and comfort to their everyday lifestyle. This includes both corporate and end-users as designer products find their place in both the categories.”

Alok Bharadwaj, Senior Vice-President, Canon India, says, “Youth, technology, rising income, lifestyle aspirations are most appropriate combination for market development of designer products. The expanding IT market especially increasing PC penetration is creating the desired foundation for digital products in the country. There is a noticeable growth in the demand for consumer goods and durables that has been driven by high economic growth, large base of a young consumer population, rising disposable incomes and a retail boom in the country. There is growing potential for designer products as the Indian consumer is looking for the latest in technology and are constantly upgrading. IT products have become lifestyle products, and hence aesthetics of the product plays a major role.”

He adds, “Our focus is to develop Canon as a lifestyle brand in India. Consumers are becoming more wary of style and modish looks and hence Canon has introduced the IXUS range of cameras. Continuing our focus on the lifestyle segment with the high-end camera brand IXUS, Canon is focussing on establishing Digital IXUS Zones across the retail store. The IXUS range exemplifies the style statement. Power packed with cutting- edge technology, the IXUS range of cameras has sleek and compact designs with DIGIC III technology offering not only style but substance as well.”

K. S. Sachar, COO, IDLDPL, informs, “Currently, we have ELECOM brand range which is into designer lifestyle products like earphones, carry cases, laptop bags, etc. Apart from these, ASUS is also launching its Lamborghini range of PDA phone, which is going to be a classy designer advanced PDA model. Technically, these products are superior in quality and the difference lies basically in form value associated with the product, i.e. looks, design and feel. There are many digital camera cases available in market, but ELECOM digital camera cases are shockproof as well as have nice vibrant colours and design. Thus, safety with aesthetics is available in one product.”

Designer products have become a style statement in urban India. This trend is fast catching up in tier 2 cities and tier 3 cities too. Consumers now spend more and are getting more exposure to new products and brands due to the mall culture. The market is mainly driven by the top 10–15 cities.

Such products help in minimizing human effort by using technology. So, you must be wondering about the pricing of these products. Pricing of these products continues to be in line with the value offered. These include cutting-edge technology, status edge, quality, etc.

More specialized skills are needed to address consumers for these products. Hence, corporates have many programmes for their channel partners for the same and consumer promotions are also conducted simultaneously. Additionally, some of them have their own team in high consumer traffic areas to explain product features and benefits.

Corporates’ main focus is on creating channel as well as consumer awareness. And also, they ensure that the product placement is done in a way to provide appropriate consumer experience. For example, Logitech is running various regional programmes, which are a mix of sales scheme, merchandising support and product road shows for overall visibility.

The designer products endorse a company’s tech-superiority in the market. “We expect this category to create a very strong digital lifestyle positioning in the consumer’s mind,” said Biswas. Bharadwaj adds, “Canon keeps on introducing various schemes for its channel partners from time to time. We have recently launched the limited edition IXUS 950IS series. The aspirational IXUS 950 IS comes along with a special letter from Canon’s brand ambassador Sachin Tendulkar along with a congratulatory note from the Chief Executive of Canon India as well as vouchers to pamper yourself at spas, special dinners, stay at a five star resort, etc. The list of gifts includes a free 2GB card, a leather case and a sling strap.’As a step towards rewarding high performance, Canon would be taking its top performing camera partners to Photokina in August 2008. Canon would also be participating in all major exhibitions across the country, apart from hosting more than 300 road shows through the year.”

People are now more open to adopting new ideas and changes. With the introduction of new technologies, the market is expected to grow at a fast rate. It is believed that there is a huge market for designer products as the trend has just started catching up in India.

while “Thrive” is part of the dv6800 series. HP Pavilion dv2800 Artist Edition Notebook PC has the”“Asian Odyssey” HP Imprint, designed by the winner of the HP and MTV Networks “Take Action”. It is believed that HP was the first notebook manufacturers to offer a signature in-mould HP imprint design for its consumer notebook PCs.

Just plug the Skwarim into your PC or Mac laptop or desktop to back up and exchange files, then toss it into your pocket and bring it with you everywhere.

Contrast Ratio. It has Contrast Ratio: DC 8,000: 1 (1,000: 1) (Typ.) and response time: 5ms.

with smooth sculpted curves and available in various colours, IXUS cameras are so beautifully designed and engineered that virtually anyone can shoot like an expert.

ASUS-Lamborghini notebooks are the most fashionable ones in the world of notebooks. Unparalleled fusion of innovative concept, advanced technology and astonishing design, this notebook comes in various form factors and capability. Available in both yellow and black, the Lamborghini Notebook Series is the ultimate representation of technology and automobile fusion, and a true mobile computing revolution. With design details and special mirror painting finish, the ASUS-Lamborghini is an extreme and spectacular expression of the ASUS and Lamborghini spirit that, with the look alone, it exudes power, speed, strength and beauty. The designers incorporated many details inspired by Lamborghini concepts to the notebook. The sharp yet streamlined LCD cover design comes from the dual-compartment 2005 Lamborghini Concept S as well as the unique aerodynamics design of Lamborghini Gallardo. The LED display design is a duplication of the air diffuser mesh of Murcielago Barchetta Concept.

shock-resistant rubber bumper make the LaCie Rugged Hard Disk especially resistant to harsh elements for extra protection along the road of your adventures.

LaCie, it has a unique, sturdy, all-aluminium heat sink body that dissipates heat without a fan for silent operation and superior reliability. This FireWire bus-powered innovation offers daisy-chaining to digital video cameras and bootability via FireWire (Mac) or eSATA (Windows). Fully plug and play with Mac OS X v10.5 Leopard (including Time Machine) and Windows Vista, it comes with EMC Retrospect Express advanced backup and restoration software. It is ideal for professional users such as audio/video pros who need fast mobile storage and ergonomic versatility.

Logitech Squeezebox is a fantastic music player that transmits all the digital music stored on your PC to your stereo – through Wi-Fi or cables! You do not have to spend hours connecting your PC and home theatre system to enjoy your favourite music that is stored on your home PC. It gives you the freedom to enjoy music from anywhere and everywhere in the house. Anytime you are bored with your personal collection of music, just tune in to the endless number of Internet radio stations. Internet radio stations can be accessed through sites like live365.com, which also plays music through PC Real player application. Attractively built, the sleek Logitech Squeezebox blends with pretty much any surrounding.

Even there are models, which come with foldable options, adjustable earpieces and ultra-small size for giving perfect fit to the ears. Specially designed models are perfect company for the ladies, who, more often than not, like to see their belongings go gel with other belongings, i.e. music players, bags, hair-bands, apparels and their mood even everything pink. They also want to make their products distinct and personal, which Elecom serves to perfection.

these icons can put an entire home-entertainment system in the proper state for enjoyment of the activity. 
Logitech Wireless DJ ––You have all your favourite music on your computer, but would like to enjoy it from the best seat in your house. With Logitech’s Wireless DJ Music System, you can control and navigate through your playlists from your living room (or anywhere else!), thanks to a large clear LCD screen and an intuitive scroll-wheel interface. Work with Apple iTunes, Windows Media Player, Musicmatch and more. Everything you need is in the box.

LG R200-ECP37A2 X Note series is a fantastic products series with Intel Core 2 Duo processor T7300. The biggest attraction is the 2.5-inch LCD sideshow, which is believed to be the first in India. It is dressed in original piano black design with touch-sensitive buttons, superb sound with SRS, powerful graphics, MSSC (Multi-Source Single Cooling) Technology and CNT (Carbon Nanotube) technology. The notebooks give access to instant access to e-mails, photographs and music without booting. Further, it comes with dual Hexa-band Antenna and BlueCore4, which is three times faster than Bluetooth.