Malayala Manorama has entered into an agreement with Adobe Systems under a multi-million dollar deal. The agreement with Adobe is expected to drive digital-transformation initiatives at Manorama, which is pursuing a comprehensive digital strategy.
Manorama Online will implement a complete end-to-end Adobe technology solution that will allow fast and flexible delivery of content across any platform, including mobile and social networks. It will be used to create and author all content, and will feature a next-generation dashboard of real-time analytics data, which would visually display measured key metrics and enable enhanced audience engagement.
Umang Bedi, Managing Director South Asia, Adobe, said, "We are very excited and proud of this transformational engagement with Malayala Manorama, a brand with a rich legacy of 125 years. Adobe's digital marketing solutions herald a new era for Manorama Online ensuring that it is ready for this next stage in its evolution and will remain leaders in a multi-screen, digital world."
The deal will see Manorama Online replacing its current system to take it to the next level. It will leverage Adobe Marketing Cloud, especially the Adobe Experience Manager and Adobe Analytics solutions, along with consulting services to attain its vision of being a leading digital player in the media and publishing domain. The publishing house will also take extensive advantage of the Adobe Digital Publishing Suite to make its content available on a wide range of devices and platforms.
