Adobe brings Adobe Express Content Scheduler
Adobe has announced a new suite of Adobe Express capabilities that answer a common request from users who rely on social media. It is a lot of struggle to get quality social media content out into the world. You need one app for content creation, another for planning when and where you’ll post, and at least one more to actually publish across different social platforms.
Adobe users want frictionless social content workflows — but they also want to learn how to get better at social media. A successful social media presence takes strategy, planning, and best practices that are not always intuitive or obvious. Adobe believes that people should have a single place to make, plan, preview, and publish standout content on social media. With Adobe Express Content scheduler, this becomes a reality.
ContentCal becomes Content Scheduler starting with Adobe Express
Adobe Express is deeply invested in helping people thrive in the Creator Economy, where it’s easier than ever for anyone to build an audience and monetize their content, products, and services. Building a successful social media presence with content that resonates and stands out with audiences is critical.
In December, Adobe announced the acquisition of ContentCal as part of their commitment to helping individuals, solopreneurs, and small business owners hustling to excel in this economy. Prior to the acquisition, ContentCal was a leading social media and content marketing solution which let users focus on creativity through the automation of social media publishing. Since ContentCal joined Adobe, the Express team has worked hard to integrate the technology and experience into the app.
Today, Adobe is rolling out the first round of these social scheduling capabilities as the Content Scheduler in Express. Adobe will roll out many more capabilities going forward but here’s more information on what you can do right now:
Plan: Make and plan social media themes, topics, and campaigns through tools that help draft and finalize content. See and manage social cadence through a single drag-and-drop calendar.
Schedule: Set content to publish at exactly the right time to ensure that it lands well with the audience and reach as many people as possible.
Preview: See individual scheduled social posts in preview mode to view exactly what followers will see once the post is live.
Publish: Save time by publishing posts across Instagram, Twitter, and Facebook from one place. This streamlined workflow also saves money because users no longer need to subscribe to multiple services to get the projects done.
To get Content Scheduler
Content Scheduler is now available through the Adobe Express premium plan. Individual premium plan users can publish an unlimited number of posts through a single calendar. Users can connect up to three social profiles per plan by linking Express app to Facebook, Instagram, and Twitter profiles. Currently, the full range of Content Scheduler capabilities is available only on the Express web app.
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