Adobe Systems Incorporated has announced that it has introduced new mobile marketing capabilities to each of the five solutions in the Adobe Marketing Cloud. Adobe customers now have access to new mobile capabilities for analytics, social app development, targeting content on smartphones and tablets, advertising and mobile content management and delivery.
"Mobile now accounts for 25 percent of the analytics data we capture each quarter. Marketers must think 'mobile first' when developing strategies, campaigns and content. We have added new mobile marketing capabilities to every solution in Adobe Marketing Cloud, so marketers can better meet the expectations of an increasingly mobile customer base," said Brad Rencher, Senior Vice President and General Manager, Digital Marketing Business, Adobe.
The huge volume of data flowing through mobile channels requires that marketers know and plan for the critical nuances that can make or break a mobile user’s experience. Adobe Analytics offers powerful mobile analytics capabilities, including:
New, out-of-the-box mobile app analytics reports which make it easier for marketers to visualize app user acquisition, engagement, retention and performance metrics, helping marketers better understand the behaviors of new and returning mobile users.
New integration with Distimo provides Adobe Analytics customers with app store data such as downloads, rankings and revenue, giving marketers a more complete understanding of app user engagement from initial download through monetization.
The new mobile analytics updates are currently in beta and are expected to be available in Q2. All other updates to the mobile marketing capabilities of Adobe Marketing Cloud are currently available.
