Aircel has announced the launch of a unique retail initiative, the "Aircel Sewa Kendras" (ASKs). These Aircel exclusive shops are being set up with the core idea of being at an arm's length of all sales and service needs of the customers. In addition to the subscribers, ASKs also help the trade partners of Aircel with resolution of their queries and support with other services.
With the launch of Aircel Sewa Kendras, Aircel aims to redefine customers experience by providing everything for everyone under one roof. In the first phase, 14 ASKs have already been set up at key locations across Mumbai and more will be set up in the coming days.
The ASKs have a standardized format all across, ensuring similar look and customer experience. These stores are not just sales and service centres, but in addition to selling Aircel postpaid, prepaid, data and VAS products, will also offer a live and engaging experience of a complete range of Aircel products as well as various Aircel promoted devices. A customer will be able to do everything from testing of various device features, getting customized plans and bundled schemes along with experiencing data services and speed. The ASKs will also facilitate regular needs like bill payment, SIM exchange, plan change, etc all with a view to offer quick resolution to customers.
Vikas Kakwani, Circle Business Head – Mumbai, Aircel, said, “We, at Aircel, are committed to offering the best to our customers, be it in terms of our products or the service experience. We have launched the Aircel Sewa Kendras in Mumbai as an endeavour to get even closer to the service needs of our valued customers, including our subscribers as well as our trade partners. Based on the Franchise Owned Franchise Operated model, Aircel Sewa Kendras are being set up in densely-populated areas to ensure that we are in proximity to our customers’ need. We are confident that the ASKs will be appreciated and useful to our customers.”
The Aircel Sewa Kendras have been launched and are operational at 14 key locations in Mumbai. The company plans to launch 10 more ASKs within the next one month and a total of at least 50 within this year.
