AKAI has appointed P.V.R. Enterprises as the 'AKAI MOBILES' exclusive distribution partner for modern trade in Andhra Pradesh. AKAI Mobiles is aiming a turnover of 5 crores from modern trade outlets in next 12 months from this distribution channel. The AKAI Mobiles distribution Channel was inaugurated by J.D Seelam, Member of Rajyasabha and Deepak Kabu, GM - National Sales, AKAI Mobiles.
Speaking on the occasion, Deepak Kabu, GM - National Sales, AKAI Mobiles, said, "Hyderabad is one of the most important cities of Andhra Pradesh. The need for a distribution channel in Hyderabad was to bring to the people of the city the world class experience of AKAI's premium range of mobiles. The distribution channel that AKAI has inaugurated is a part of its pan India strategy to strengthen their presence at the retail level. This area represents one of the most important markets for us and in future we plan to expand our reach by opening similar distribution channels across other markets in India for modern trade"
J.D Seelam, Member of Rajyasabha at the inauguration said, "I am extremely pleased to inaugurate this new distribution channel for AKAI Mobiles. It is quite promising to see players like AKAI trying to reinforce their presence in the southern market. I wish AKAI and PVR Enterprises great success and an enriching association going forward".
AKAI Mobiles is in process of tie ups with many large format retail chains at national level and regional level. With the opening of this distribution channel, AKAI mobiles plan to tap 100 modern trade retail outlets across Andhra Pradesh. This concept is aimed at enhancing the brand AKAI and its strength and leadership across key mobiles especially in the technological advance segment. The AKAI distribution channel will facilitate customer a firsthand experience of the latest in technology, innovation, expertise and design that AKAI has to offer. The range will appeal to consumers across all segments, with a special focus on the youth. Akai Mobiles are currently sold through 15,000 retail outlets in the country. The company plans to ramp up the number of retail outlets to 20,000 by end December, 2010.
