The online retail giant Amazon has taken over homegrown women-focused social commerce startup GlowRoad for an undisclosed amount.
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In a statement, the company said that with this acquisition Amazon will be able to meet the commitment of digitizing 10 million local Indian businesses by 2025.
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“Amazon continues to explore new ways to digitise India and delight customers, micro- entrepreneurs and sellers and bringing GlowRoad onboard is a key step in this direction,” a company spokesperson told a news source.
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The acquisition comes at a time when the social commerce industry in India is booming, with players like Flipkart’s social commerce platform arm Shopsy and Meesho.
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Amazon also said that with GlowRoad, it will help accelerate entrepreneurship among millions of creators, homemakers, students, and small sellers from across the country.
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“This acquisition will complement GlowRoad’s already loved service with Amazon’s technology, infrastructure, and digital payments capabilities, bringing more efficiency and cost-saving for everyone,” said the company spokesperson.
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GlowRoad has recently secured almost $32 million and has investors like Accel, Vertex Ventures and CHD Investments, among others.
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The platform has over six million resellers and is present in more than 2,000 cities.
