
AMD's long-anticipated RDNA 4 series will hit shelves early next month. This was confirmed by Dr. Lisa Su during AMD's recent Q4 24 earnings call.
RDNA 4 will debut with the RX 9070 series, including the RX 9070 XT and RX 9070 non-XT, which are expected to be followed by budget models later.
" Our focus with this generation is to address the highest volume portion of the enthusiast gaming market with our new RDNA 4 architecture. RDNA 4 delivers significantly better ray tracing performance and adds support for AI powered upscaling technology that will bring high quality 4K gaming to mainstream players when the first Radeon 9070-series GPUs go on sale in early March,” said Dr. Lisa Su.
AMD’s Q4 financials appear largely positive, with substantial gains in net revenue year-over-year in the datacenter and client markets. The gaming segment seems to have taken a large hit, primarily due to lackluster Radeon discrete GPU and console chip sales.
Dr. Lisa Su addressed the disappointing performance of the gaming segment, asserting that next-gen Radeon RX 9000 GPUs will target the "highest volume portion" of the market; referring to the mid-range segment.
AMD made it clear a couple of months back that it has no plans to compete with Nvidia in the high-end space with RDNA 4. Instead, the goal of this generation is to penetrate the budget market, mirroring a strategy similar to RDNA 1.
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