Advertisement Advertisement

An effective marketing strategy helps Supertron become a brand name 

V.K. Bhandari
Chairman and Managing Director - Supertron Electronics

Marketing is an integral part of any organization and the CMO plays an important role in connecting organization vision and corporate affairs with the outer world. “It stands true for us as well,” says V.K. Bhandari, Chairman and Managing Director - Supertron Electronics. “FY 16-17 has been an eventful journey for us and we are not only focused on retaining customers but also focused in accruing new customers in every vertical. In the prospective of IT distribution, the customers for us are partners through whom we sell our products to the end customers.” 

A few important aspect of its marketing strategy helped in promoting successfully Supertron as a Brand by itself in the market. It employs an effective marketing investment for relevant business goals, creates linkage between marketing & business objectives, emphasizes on its forte of distribution with a strategy revolving around New Business, New Market, New vision & Ideas, focuses on improved customer experience through constantly evolving operation process and effectively utilizes technology in marketing. All these marketing activities have helped to differentiate Supertron from the crowd.

Supertron also has a robust CRM (Customer Relationship Management) process that enables identifying the right market and partners, basis the product requirement. It uses the Telesales approach for optimization of flow of information and brings about customer delight by personal touch. Supertron is also present and active in all forms of digital platform and it keeps updating information for its customers.