APAC Digital Marketing Performance Dashboard announced

In partnership with CMO Council, Adobe Systems Incorporated has announced a new study of APAC Digital Marketing Performance Dashboard. The study benchmarked the levels of adoption, traction and success of digital marketing in Australia, China, Korea, Singapore, Hong Kong and India. The study highlights some very interesting contrasts that exist in India with regard to the adoption and execution of digital marketing strategies. 

 

According to the survey, Indian marketers indicated the key drivers of digital marketing adoption in the country to be Size and demography of Internet-connected population - 70%; Greater ability to better engage audiences - 65%; Social networking and gaming - 63%, Proliferation of mobile devices - 54%.

 

Umang Bedi, Managing Director, South Asia, Adobe said, “With over 120 million active internet users and 950 million mobile phone subscriptions, the Indian market presents a unique opportunity for marketers to embrace digital marketing. The report aptly highlights that over 70% of Indian marketers see the growing size and appealing demographic of the Internet population as a huge opportunity for the adoption of digital strategies. This was the highest result for this question across the APAC region.”

 

The study also highlights that Indian marketers are analytical and strategic in their approach to digital marketing. 

 

Mark Phibbs, Senior Director of Marketing, APAC, Adobe said, “The results from India paint a picture of a committed and engaged digital marketing profession who are struggling with budget restraints and with the need to educate and evangelise the benefits of digital marketing to senior management. With the right budgets and executive support, India’s digital marketers have the potential to take a leadership position in developing and executing highly strategic digital marketing programs.”