Apple’s latest Pro smartphones are attracting early buyers across Delhi, Mumbai and Bengaluru, with premium pricing, bank cashback, no-cost EMI and trade-in benefits available through Apple stores, authorised retailers, e-commerce and select quick-commerce platforms.
Apple has begun retail sales of the iPhone 18 Pro and iPhone 18 Pro Max in India, drawing early buyers to Apple Stores and premium reseller outlets across major cities. Customers were seen queuing in Delhi, Mumbai and Bengaluru as the latest Pro models became available for purchase.
At Apple’s store at Select Citywalk Mall in Saket, Delhi, a long queue formed before sales began. Buyers also gathered outside outlets in Mumbai, while Bengaluru witnessed similar excitement at the Imagine Apple premium reseller store at Mall of Asia.
Early buyers turn up across cities
For some customers, the launch represented an immediate upgrade. A Delhi buyer, as per reports, said that he had pre-booked the 1TB iPhone 18 Pro Max and reached the store early, hoping to be among the first customers to purchase the device. He said he was upgrading from an iPhone 17 Pro.
The strong turnout highlights continued interest in Apple’s premium smartphone lineup, particularly among customers looking to upgrade to the company’s latest Pro models.
The iPhone 18 Pro is available in four storage configurations in India. The 256GB version is priced at Rs 1,64,900, while the 512GB model costs Rs 1,89,900. The 1TB and 2TB variants are priced at Rs 2,39,900 and Rs 3,14,900, respectively.
The larger iPhone 18 Pro Max starts at Rs 1,79,900 for the 256GB variant. The 512GB, 1TB and 2TB versions are priced at Rs 2,04,900, Rs 2,54,900 and Rs 3,29,900, respectively.
Cashback, EMI and exchange options
Apple and participating retail partners are offering cashback of up to Rs 7,000 on eligible bank cards issued by American Express, Axis Bank, ICICI Bank and SBI Card. Customers can also opt for no-cost EMI plans of up to six months, depending on card and retailer eligibility.
For buyers planning to replace an older handset, Apple Trade In provides an additional purchase route. The exchange value can reach up to Rs 81,500, although the final amount depends on the device model and its condition.
The new Pro models can be purchased through Apple’s online and physical retail channels, authorised retailers and major e-commerce platforms. Amazon, Flipkart, Croma and Vijay Sales are among the platforms offering the devices.
Customers also have access to quick-commerce purchasing options through select channels. Swiggy, Blinkit and Zepto are offering the latest iPhone models in locations where the service is available.
With multiple purchase channels, financing options and trade-in benefits, Apple is giving Indian customers several ways to acquire its latest Pro smartphones. The launch-day queues across key cities underline the attention surrounding the new premium devices as they enter the Indian market. The broad retail availability gives customers flexibility to choose between in-store purchases, online ordering and faster local delivery options.
