Aptech Ltd. and Hungama Digital Entertainment have entered into a partnership to cater "mEducation" (mobile education) industry in India.
Aptech is believed to create "specialised courses across faculties" which are easy to understand and which can be distributed through various channels through this partnership. Hungama Digital Entertainment claims to develop this content on over 90 devices. The same will also be distributed via mobile, the internet and the DTH ecosystem.
It is said that mEducation is at a very nascent stage and is likely to generate $70 billion revenue opportunity for mobile and internet providers by 2020.
Neeraj Roy, MD & CEO, Hungama Digital Media said, "This content will be delivered and upgraded on a timely basis. Connected devices, especially with the power of touch, will now become the new tool for more interactive forms of learning."
