ASUS and Intel have jointly announced a creative collaboration titled "Fonepad is Calling" to spark a global conversation about the fast-growing "phablet" category of large-screen smartphones, titled "Fonepad is Calling". The campaign commenced from 16th December until the end of February 2014. The objective is to win mindshare on this emerging category, and be seen as one of the leaders in this space.
Furthermore, ASUS India has introduced special Festive offer on the purchase of ASUS Fonepad 7. Under this offer, with the purchase of every Fonepad 7, customers are entitled to get a Plantronics ML2 Bluetooth Headset worth Rs.1,199/- absolutely free . The scheme is valid till December 31, 2013.
The Asus Fonepad 7 is powered by Intel Clover Trail Plus Z2560. This new Fonepad model is an innovative device in the emerging phablet category and was announced recently in the country. The "Fonepad is Calling" campaign extends Intel's long history of collaboration with ASUS.
At the centre of the campaign is the "Fonepad is Calling" online video, which educates and inspires consumers to understand how Fonepad fits their lifestyle. It positions Fonepad as the perfect combination of tablet and smartphone, allowing them to seamlessly move between their personal, social and professional life.
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ASUS and Intel jointly launch "Fonepad is Calling" Campaign
