Channel Buzz

ASUSTOR appoints Supertron Electronics as National Distributor for India

ASUSTOR has announced the appointment of Supertron Electronics (SEPL VAD) as its National Distributor for the Indian market. This strategic partnership marks a significant step in ASUSTOR’s continued commitment to India’s rapidly expanding data, cloud, and enterprise IT ecosystem.

Through this partnership, ASUSTOR aims to strengthen its presence across India by leveraging Supertron’s extensive nationwide reach, deep channel ecosystem, and proven expertise as a leading Value-Added Distributor (VAD).

“We are truly excited to partner with Supertron Electronics,” said Ripunjoy Gogoi, Director – Sales, South Asia, ASUSTOR, “Supertron’s strong market credibility, pan-India distribution network, and dedicated sales, technical, and operational teams make them an ideal partner for ASUSTOR. This collaboration will enable us to accelerate growth, enhance customer engagement, and deliver our high-performance NAS solutions more effectively across enterprise, SMB, and professional segments in India.”

Commenting on the partnership, Debraj Dam, Chief of Supertron VAD, said: “We are excited about the alliance between Supertron and ASUSTOR. It is a strategic move to address the rapidly evolving data storage and enterprise IT ecosystem in India. This partnership aligns ASUSTOR’s innovation in NAS technology with the strong footprint of Supertron’s volume and value distribution networks. Together, we will deliver greater value to our customers through improved product availability, expert technical support, and a unified approach to secure, high-performance data management.”

This partnership will enable ASUSTOR to deliver:

· Improved product availability and accelerated go-to-market execution

· Stronger pre- and post-sales technical support

· Enhanced channel engagement and enablement

· Greater value for enterprise, SMB, and professional customers

With this collaboration, ASUSTOR reinforces its position as a leading provider in NAS technology, while Supertron strengthens its storage and data management portfolio—creating a powerful synergy to address India’s growing demand for secure, scalable, and high-performance data solutions.